Trades crews using a voice-enabled mobile app and AI features to manage quotes and site documentation.
Hamburg, Germany, August 13, 2025
Hamburg-based plancraft has closed a €38 million Series B led by Headline to accelerate development of AI-first, voice-enabled automation for trades. The mobile-first platform digitises quotes, time tracking, site documentation, project planning and invoicing to reduce administrative friction for small contractors. The funding brings total backing to over €50 million and will be used to build proactive AI agents, expand product features and hire product and AI specialists as plancraft scales across Europe, where it already serves more than 20,000 customers in 11 countries.
Plancraft, a Hamburg, Germany-based provider of a mobile-first, voice-enabled construction workflow SaaS, has closed a €38 million Series B round led by Headline, with participation from existing investors including Creandum, High‑Tech Grönderfonds (HTGF), and xdeck. The financing brings total funding to over €50 million, and the company plans to deploy the new capital to build AI‑first tools to automate routine tasks for tradespeople and to grow the team across Europe to support pan‑European expansion and product development.
The funds are earmarked to accelerate the company’s mission to extend from today’s voice‑enabled workflows toward comprehensive AI automation, including the development of AI agents that proactively manage client interactions, generate tailored quotes, and optimize business operations so construction professionals can focus on craftsmanship while software handles administration.
Plancraft describes its product as a single, integrated workflow experience that digitises steps from quotes to invoicing. Key capabilities include creating quotes, time tracking and hours logging, documenting job sites and measurements, project planning, team coordination, and invoicing. The platform serves more than 20,000 customers across 11 European countries, with teams already established in Germany, Austria, the Netherlands and Italy, and a headcount surpassing 100 employees.
Plancraft was founded in 2020 by Julian Wiedenhaus (CEO), Alexander Noll (Chief Product Officer), and Richard Keil (co‑founder and founding engineer). Since a Series A in mid‑2024, the company has more than doubled headcount from around 40 to over 100, with additional expansion plans to hire more product and AI specialists to support broader European growth.
The company positions its product within a European construction sector facing ageing demographics, skills shortages, growing bureaucracy, generational transition, and urgent climate retrofit mandates. Plancraft notes industry headwinds include a multi‑year decline in construction activity, a housing shortage (Germany is projected to complete about 175,000 dwellings in 2025 versus a target of 400,000), and a sector responsible for a substantial share of global construction CO2 emissions (40%). It also highlights small‑business dynamics, pointing to figures such as 95% of firms having fewer than 20 employees (and 94% of those in Europe having fewer than 10 employees).
In the marketplace, Plancraft positions itself against other point‑solutions by offering a truly end‑to‑end trades‑specific platform that integrates the entire workflow rather than forcing customers to juggle multiple systems.
The founders bring a blend of hands‑on trades exposure and software expertise: Wiedenhaus grew up in a family of tradespeople, with grandfathers who were a carpenter and a metalworker; Noll spent his youth around a carpentry business before studying civil engineering and gaining software development and consulting experience; Keil has more than 15 years of full‑stack development experience and helped turn prototypes into a working product. The idea for Plancraft emerged from a belief that existing back‑office software for trades was too complex, slow, and inflexible for day‑to‑day use on construction sites.
Earlier rounds include a seed in September 2022€2.1 million (comprising institutional funding and a small seed tranche). Reports around mid‑2024€12 million or €15 million—reflecting inconsistencies in different outlets. The current round builds on that prior equity financing to accelerate product and regional expansion.
Leadership frames the opportunity as transforming how blue‑collar workers interact with software. The plan is to move beyond mere digitalisation to reduce administrative burdens through voice‑first and AI automation tools, enabling trades professionals to devote more time to hands‑on craftsmanship while software manages ordering, quoting, documentation and invoicing.
The lead investor in the Series B is Headline, with continued participation from existing backers that helped fund the company’s growth and international reach. The round is framed as leveraging strong product‑market fit and market tailwinds for AI applications in construction.
With a large base of small trades businesses across Europe, Plancraft’s approach aims to scale practical AI tooling that aligns with the on‑site realities of tradeswork, enabling faster responses to customer orders and more efficient project administration. The combination of a broad customer base, a multilingual European footprint, and an expanding product roadmap positions Plancraft to push for broader adoption and deeper automation across the trades sector.
| Category | Highlights |
|---|---|
| Company | Plancraft, Hamburg, Germany; founded 2020; CEO Julian Wiedenhaus; COO/CSO Alexander Noll; Co‑founder/engineer Richard Keil |
| Funding | €38M Series B led by Headline; participation from Creandum, HTGF, xdeck; total funding > €50M |
| Product | Mobile‑first, voice‑enabled construction workflow SaaS; covers quotes to invoicing |
| Customers & Reach | 20,000+ customers in 11 countries across Europe |
| Team & Growth | 100+ employees; growth from ~40 since mid‑2024; teams in Germany, Austria, Netherlands, Italy |
| Strategic Goals | Extend to AI automation with proactive agents; quote generation and operational optimization |
| Market Context | European construction faces aging workforce, skills shortages, bureaucracy, climate retrofit mandates; sector in decline; housing shortage in places like Germany |
| Competition | Claims advantage by offering one integrated trades tool vs juggling separate systems |
Sheboygan Falls, Wisconsin, August 29, 2025 News Summary Marcus & Millichap Capital Corporation arranged an $8.7…
Charleston, SC, August 29, 2025 News Summary The Housing Authority of the City of Charleston closed…
Cape Coral, Florida, August 29, 2025 News Summary Cape Coral city council approved a set of…
Hoboken, New Jersey, August 29, 2025 News Summary A $162 million senior construction loan has closed…
St. Louis, Missouri, August 29, 2025 News Summary Ralph Korte, founder of a prominent Midwestern construction…
Southeast Asia, August 29, 2025 News Summary A global construction software company is expanding its digital…