Mobile-first, AI-enabled platform streamlines quote-to-cash workflows on site
Hamburg, August 13, 2025
Plancraft, a Hamburg-based construction software startup, closed a €38 million Series B led by a major VC, bringing reported total funding above €50 million. The capital will fund European expansion, product growth and hiring of product and AI specialists to accelerate development of AI-first tools and autonomous agents for tradespeople. Plancraft’s mobile-first, voice-enabled platform handles quote-to-cash workflows including measurement, planning, time tracking and invoicing. The company serves over 20,000 customers across 11 European countries and has grown headcount to more than 100, with hiring focused on product and AI roles to scale automation for small craft businesses.
Plancraft, a Hamburg‑based construction SaaS and trades workflow platform, has raised €38 million in a Series B round led by Headline. The round also included participation from existing investors Creandum, High‑Tech Gründerfonds (HTGF), and xdeck, bringing the company’s total funding to over €50 million. The fresh capital is earmarked to scale the business across Europe and to expand the product, with a stated emphasis on building AI‑first tools and AI agents that proactively manage customer interactions, generate tailored quotes, and optimise business operations. The company also plans to hire additional product and AI specialists to support expansion.
Plancraft’s product today is a voice‑enabled, mobile‑first platform that handles the full workflow from quote to cash. It supports measurement documentation, project planning, time tracking, team coordination, and invoicing, all within one trades‑specific tool. The investment signals a further shift toward AI automation and AI agents that can automate routine tasks and deliver more predictable project outcomes. The roadmap points from enhanced voice‑enabled workflows toward comprehensive AI automation, with a focus on creating tools that make essential business data more accessible and help tradespeople work primarily with their voice.
Plancraft was founded in 2020 by a trio led by Julian Wiedenhaus (CEO), Alexander Noll (Co‑founder and Chief Product Officer), and Richard Keil (Founding engineer). Wiedenhaus grew up in a family of tradespeople, with grandfathers who worked as carpenters and metalworkers. Noll grew up around carpentry, studied civil engineering, and has software development and consulting experience. Keil has more than 15 years of full‑stack development experience and joined early to turn prototypes into a working product. Since the Series A in mid‑2024, the company has more than doubled its headcount to over 100 employees across teams in Germany, Austria, the Netherlands, and Italy. Women now make up about 32% of the workforce, and the firm runs active programs aimed at improving gender balance.
Plancraft serves more than 20,000 customers across 11 European countries. The workforce growth has been rapid in the last year, with teams expanded in multiple European markets to support product development and customer delivery. The company emphasizes a mobile‑first and voice‑enabled user experience, designed to reduce administrative burdens and allow trades teams to operate more efficiently even when staff are not on site.
The European construction sector remains under pressure from an aging workforce, a shortage of skilled labour, mounting bureaucracy, and urgent climate renovation targets. Industry data cited in connection with the round note that a large share of European construction firms are small‑size businesses, with estimates showing that the majority employ fewer than 10–20 people. The sector has faced a multi‑year decline, and Germany’s housing target for 2025 is projected to fall short of goals, underscoring the demand for digital tools that streamline operations and reduce administrative load. In this context, Plancraft’s aim to consolidate the entire trades process into a single platform is positioned as a potential efficiency catalyst for many small and mid‑size firms.
The fresh capital is described as primarily intended to build AI‑first tools and AI agents that can proactively manage customer interactions, generate tailored quotes, and optimize business operations. The funds will also support continued expansion across Europe and the recruitment of more product and AI specialists to support that growth. The leadership views the investment as enabling Plancraft to scale its platform and deepen its foothold in markets where many trades businesses still rely on disconnected, manual processes.
Plancraft positions itself as a fully integrated platform that covers the entire workflow from quote to cash, contrasting with some competing tools focused on narrower aspects of the process. The company emphasizes its aim to become the European contractor operating system that unifies planning, documentation, time tracking, and invoicing under one solution. This positioning aligns with a broader push in the industry toward digital standardization and automated workflows that can be accessed via voice and mobile devices on job sites.
The new funding round is framed as an endorsement of Plancraft’s team, product, and market fit, with leaders highlighting tailwinds in construction digitisation and the potential for AI to transform operations across Europe. The management team remains focused on expanding across multiple European markets, growing the product team, and delivering on an ambitious roadmap that moves closer to fully automated, AI‑driven workflows for trades businesses.
Plancraft’s historic funding history includes reports of a seed round in 2022 and subsequent Series A discussions in 2024, with varying figures cited in different passages. The latest round emphasizes a strong corporate growth trajectory, a broadened geographic footprint, and a clear emphasis on AI capabilities as a differentiator in a market that increasingly demands streamlined, data‑driven operations. A reference case from a carpentry business highlighted how Plancraft enabled remote work, simplified bidding, planning, time tracking, and invoicing when staff could not be on site.
What is the amount of the latest funding round? The latest funding round is €38 million in a Series B led by Headline, bringing total funding to over €50 million.
Which investors participated? Returning investors include Creandum, HTGF, and xdeck.
What will the funds be used for? The funds will scale the business across Europe, expand the product, and build AI‑first tools and AI agents to automate routine tasks and improve operations.
Where is Plancraft based and when was it founded? Plancraft is based in Hamburg and was founded in 2020.
What does the product do today? It is a voice‑enabled, mobile‑first platform that handles the full workflow from quote to cash, including measurement documentation, project planning, time tracking, team coordination, and invoicing.
How large is the customer base? Plancraft serves more than 20,000 customers across 11 European countries.
How fast has the team grown? The headcount has more than doubled to over 100 employees since the Series A in mid‑2024, with teams in Germany, Austria, the Netherlands, and Italy.
What is the broader industry context? Europe’s construction sector faces skilled‑labour shortages, bureaucracy, and climate targets, while the sector’s small firms represent a large portion of the market and often operate with lean staff.
| Feature | Description |
|---|---|
| AI‑first tooling | Tools and agents designed to automate routine tasks and improve decision making in trades operations. |
| Full workflow | Covers quote to cash, including measurement, planning, time tracking, coordination, and invoicing. |
| Voice‑enabled | Primary interface built around voice interactions for field workers and mobile use. |
| Mobile‑first | Designed to work well on mobile devices for on‑site use and remote access. |
| European expansion | Strategic plan to scale across multiple European markets with local product and support teams. |
| Workforce growth | Growing team to support product development, AI specialization, and customer success across regions. |
Sheboygan Falls, Wisconsin, August 29, 2025 News Summary Marcus & Millichap Capital Corporation arranged an $8.7…
Charleston, SC, August 29, 2025 News Summary The Housing Authority of the City of Charleston closed…
Cape Coral, Florida, August 29, 2025 News Summary Cape Coral city council approved a set of…
Hoboken, New Jersey, August 29, 2025 News Summary A $162 million senior construction loan has closed…
St. Louis, Missouri, August 29, 2025 News Summary Ralph Korte, founder of a prominent Midwestern construction…
Southeast Asia, August 29, 2025 News Summary A global construction software company is expanding its digital…