Illustration representing General Atlantic's R$640M investment in Starian and the expansion of its vertical SaaS ecosystem.
Florianópolis, August 23, 2025
Starian announced a R$640 million investment from General Atlantic to accelerate growth, fund acquisitions and expand product offerings after its carve-out from Softplan. The capital will support organic expansion, targeted M&A and deeper customer integrations across core verticals — construction (Sienge), legal intelligence (Projuris) and operational efficiency (Checklist Fácil, Runrun.it). Starian reports more than 16,000 clients and over 1,500 employees and aims to broaden regional support and enter new private-sector verticals. A Share Purchase Agreement has been signed; closing is subject to customary regulatory approvals and other standard conditions.
In Florianópolis on August 22, 2025, Starian disclosed a strategic investment of R$ 640 million (stated as over US$ 115 million) from General Atlantic, a leading global investor. The capital is described as a key step to accelerate growth across organic expansion, accretive M&A, and enhanced product and vertical development as Starian scales its private‑sector software ecosystems. The deal follows Starian’s launch as an independent, multi‑vertical software provider after a carve‑out from Softplan in June 2025.
The announcement clarifies that the carve-out occurred in June 2025, separating Starian from Softplan and creating a standalone company focused exclusively on private‑sector solutions. Post‑divestiture, Softplan continues to concentrate on the public sector, while Starian assumes responsibility for all private‑sector software offerings that previously resided within Softplan.
Described as a multi‑vertical software provider, Starian develops highly specialized vertical software ecosystems to deliver end‑to‑end SaaS solutions to Brazilian private‑sector businesses. The company emphasizes localized support, broad functional coverage, and the ability to navigate Brazil’s complex regulatory and compliance landscape as core differentiators. Deep workflow integrations and durable customer relationships are cited as key strengths in a market that remains fragmented with significant digital adoption opportunities.
The company’s value is organized around three main verticals:
Starian positions itself as a trusted partner in fragmented and underpenetrated industries where digital adoption is in an early stage. The company aims to accelerate growth by enhancing its vertical software ecosystems, expanding capabilities, and pursuing acquisitions that fit its long‑term, disciplined integration approach. The investment is framed as a catalyst to unlock growth potential faster, strengthen leadership in existing business units, and enable expansion into new verticals.
Starian’s CEO Ionan Fernandes notes that the company has built a solid foundation over more than 30 years that validates its vertical SaaS strategy. With a fully autonomous operation and the backing of General Atlantic, Starian is positioned to accelerate growth while maintaining a durable, customer‑centric approach. General Atlantic’s team emphasizes that Brazil’s software landscape remains fragmented and underserved, and they view Starian as a unique player capable of leading consolidation in the country’s vertical software space through strong products, professional management, and a disciplined integration strategy. The investor also signals a commitment to support Starian’s long‑term value creation through acquisitions and strategic capital solutions.
A Share Purchase Agreement (SPA) has been signed, with closing subject to customary market conditions, including regulatory approvals and other steps outlined in the timeline. The deal follows Starian’s formal separation in June 2025 and positions the company to pursue rapid growth in its new structure as an independent private‑sector software provider.
Starian has been serving the private sector for over 34 years and currently employs more than 1,500 people. At the time of the announcement, Starian reported an initial client portfolio of more than 16,000 customers, with a goal to reach 20,000 clients by 2025. The fundraising is intended to support both organic expansion and accretive M&A, as well as the enhancement of product offerings and the exploration of new business verticals.
General Atlantic is a global investment firm with a history dating back to 1980, described as a dedicated partner to visionary founders and investors. The firm emphasizes patient capital, operational support, and a global platform to scale high‑quality businesses across Growth Equity, Credit, Climate, and Infrastructure strategies. As of June 30, 2025, General Atlantic reports approximately $114 billion in assets under management, a team of more than 900 professionals in 20 countries, and a broad global footprint across multiple regions. The investor highlights its mission to help accelerate growth and deliver long‑term value through a disciplined approach to portfolio building and strategic collaboration.
With the capital in place, Starian plans to pursue organic growth, and accretive M&A, while expanding its capabilities across its three verticals. The funding is also expected to help strengthen product offerings and support the development of new verticals, as the company works toward the goal of serving more private‑sector clients with integrated, vertically focused software ecosystems.
The investment aims to accelerate Starian’s growth through organic expansion, acquisitions, and enhanced vertical software capabilities for the private sector.
Starian was carved out from Softplan and launched as an independent private‑sector software provider in June 2025.
The verticals are Construction (Sienge Ecosystem), Legal Intelligence (Projuris), and Operational Efficiency (Checklist Fácil and Runrun.it).
The investment is R$ 640 million from General Atlantic, described as a leading global investor.
Starian has an initial portfolio of more than 16,000 clients and aims to reach 20,000 by 2025.
| Feature | Details |
|---|---|
| Funding amount | R$ 640 million (over US$ 115 million) |
| Investor | General Atlantic, a leading global investor |
| Event date | August 22, 2025, Florianópolis |
| Deal context | Pursues growth after carve-out from Softplan in June 2025 |
| Core verticals | Construction (Sienge), Legal Intelligence (Projuris), Operational Efficiency (Checklist Fácil, Runrun.it) |
| Client base | Over 16,000 clients at announcement; target 20,000 by 2025 |
| Workforce | More than 1,500 employees |
| Closing condition | SPA signed; closing subject to customary regulatory approvals |
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