Starian secures R$640 million strategic investment from General Atlantic

Starian secures R$640 million strategic investment from General Atlantic after carve-out from Softplan

Starian, a Brazil-based multi-vertical software company focused on private-sector solutions, disclosed on August 22, 2025, in Florianópolis, that it has secured a strategic investment of R$640 million (over US$115 million) from General Atlantic. The financing follows Starian’s carve-out from Softplan in June 2025, which left Starian dedicated to serving private-sector needs while Softplan concentrates on public-sector software.

The transaction is described as a significant strategic investment in which the Share Purchase Agreement has been signed. However, the closing remains subject to customary market conditions including regulatory approvals and other steps outlined in the timeline. The arrangement positions Starian to pursue accelerated growth with the backing of a global investor known for strategic support across growth, operational improvements, and scaling initiatives.

Use of funds is explicitly aimed at fueling growth through organic expansion and accretive M&A, strengthening product offerings, and expanding into new verticals. This capital infusion is intended to accelerate Starian’s ability to deepen its ecosystem, broaden market reach, and enhance capabilities across its core verticals.

Origin and focus in the post-split structure sees Starian concentrating on private sector software solutions, while Softplan remains focused on the public sector. Starian positions itself as a leading multi-vertical software provider in Brazil and emphasizes a vertical SaaS approach.

Starian serves several core verticals:

• Construction — built around the Sienge Ecosystem.
• Legal Intelligence — powered by the Projuris brand.
• Operational Efficiency — supported by Checklist Fácil and Runrun.it.

The company emphasizes a strategy of developing highly specialized vertical software ecosystems and delivering end-to-end SaaS solutions. The market for these sectors in Brazil is characterized as fragmented and underpenetrated, with digital adoption still in early stages. Starian argues that its comprehensive functional coverage, localized customer support, and the ability to navigate Brazil’s regulatory and compliance requirements are key differentiators. The company also highlights deep workflow integrations and durable customer relationships as durable advantages in a market where long-term partnerships matter.

Starian reports a customer base of more than 16,000 clients and notes its headquarters in Florianópolis, Santa Catarina. The group has an experience tally of over 34 years serving the private sector and employs more than 1,500 people. A stated growth target is to reach around 20,000 clients by 2025, reflecting the ambition to scale across its existing verticals while pursuing new opportunities via both organic growth and acquisitions.

The strategic plan with General Atlantic centers on accelerated growth, strengthening leadership in the current business units, and enabling expansion into additional verticals. The investor relationship is framed as one that combines capital with global technology expertise, with a focus on acquisitions and long-term value creation as part of a broader consolidation play in Brazil’s vertical software landscape.

In summarizing the arrangement, the company emphasizes that the signing of the SPA marks a key milestone, while the closing will proceed only after standard regulatory checks and market-condition steps are satisfied. The combination of Starian’s industry-specific ecosystems and General Atlantic’s strategic backing is presented as a pathway to unlock growth potential more rapidly and to reinforce leadership in Starian’s current verticals while expanding into new domains.